San Antonio Wines
Started in the 1960’s, San Antonio Cardinale began what would later evolve into the Riboli Family Winery’s oldest running, and most successful SKU regarding cases sold to date. Building upon their 100+ years as a winery, this brand speaks to the many generations of wine enthusiasts with an easy to approach product that is both delicious and cost effective. Over the years, one SKU has turned into over 10+ SKUs spanning multiple brand evolutions that have become San Antonio Wines. Hedging against the changing alcohol consumption landscape, this strategy allowed the company to speak to multiple demographics, age groups, consumption types and income levels. From semi-sweet wine; high-proof high-abv wine; to california champagne and ports, the San Antonio Wines portfolio has it all.
Time Frame:
Scope:
2023-2026
Verbal & Visual Identity
Brand Guidelines
Brand Cohesion
Website
Events/Merchandise
Digital/ Social Ads
In-Store POS
Educational Materials

