The Northern Salt Road Gin
Riboli Family Winery’s first foray into the spirits market, The Northern Salt Road Gin set the standard for the company as what a premium spirit brand could be. As true innovators, the Riboli Family created a product ahead of the trend, building into the Gin a salt component that elevates the crafted cocktail for on/off-premise. The company’s leadership sought to build a dreamy brand landscape which captured the storied essence of the Mediterranean Salt Road with thematic POS and an interactive website design.
Time Frame:
Scope:
2023-2026
Verbal & Visual Identity
Brand Guidelines
Website
On Premise Bar Tools
In-Store POS
Educational Materials
Merchandise
