Omega Industries sought to leverage their experience of construction-based contracting services that they had developed in Australia to grow in North American markets. During my tenure, our small team began envisioning, planning, and iterating on what the future of the company would look like in both printed media and digital marketing spaces, specifically in the Dallas area. This provided unique challenges in trying to bridge their Australian roots, corporate base, and existing brands with a burgeoning team in the states. What we developed was a foundational framework of which their marketing team could build from.