Spritz Del Conte

A year after its launch, Spritz Del Conte, an authentic ready-to-serve Italian spritz, had successfully gathered key customer insights that help guide a reimagining of the brand messaging and identity. In collaboration with the Brand Managers, we sought to evolve beyond a traditional aspirational model. Instead, we focused on bringing the convenience of its ready-to-serve nature and establish a powerful market presence befitting its innovation, variety, and cost effectiveness.