Short Timelines, quality results -
Precision, pace, and clarity—
engineered into everything I do.
A true collaborative approach -
Where premium quality meets total visibility.
I offer the high-level craft of an established lead designer with the scrappy, fast-moving spirit of a solo partner. When you work with me, there is no "middle-man" or communication lag.
It’s just direct, transparent collaboration driven by a curiosity to solve your specific challenges. I treat your brand like my own, obsessing over the details that elevate a product into an experience.
The result? A premium brand built through a clean, open process.
Senior Brand Designer / Creative Strategist
A Quick Intro -
I’m Eric Michaels, your designer and creative strategist.
I’ve spent over a decade building my career working on top-tier CPG brands. From packaging design and product development to shipping brands to market, my work is rooted in a finite truth: authenticity and storytelling move brands forward. I thrive when shaping creative strategy, analyzing data and building brands from the ground up.
My expertise lies in making the brand’s conceptual framework simple while keeping the personality rich and exciting. Brand loyalty is unlocked when the design can drive emotion.
As a senior designer, I spent over 10 years in the trenches in the beauty and wine/spirits markets building DTC brands that manage the complexity of scaling their reach while keeping true to their guidelines.
Capabilities